Marketing Your Cleaning Business To Stand Out From CompetitionBy Mahrukh Karimi on Friday, February 16, 2018
How marketing your cleaning company before, during, and after the job can help grow your cleaning company.
Running a successful cleaning business can be difficult when you are trying to stand out from the crowd. However, you can easily differentiate your cleaning company from the others by incorporating these cleaning business marketing tactics into your business strategy.
So whether you’re trying to figure out how to start a cleaning business, or you have an established cleaning company, you will find something useful in these cleaning business marketing tips and tricks.
How you stand apart from your competition before you begin business with someone can determine whether that lead will become a customer—or even reach out to you at all. Resources should be allocated to the work you do before the work. These resources don’t have to be costly, and they can go a long way towards improving your customer relationships and driving more revenue.
In this day and age, your online presence can be the primary deciding factor for potential customers trying to choose between you and your competitors. 41% of people say that poor personalization and a lack of trust have caused them to discontinue engagement with a company. Don’t let your cleaning service business lose just because of a lack of an online presence!
Working in the cleaning service industry provides you the benefit of an aesthetically pleasing end result. Show off your hard work! Spick and span houses can show potential clients that you are the cleaning business to choose because you have the proof to back up what you say you can offer. Posting finished results on Instagram can also remind people of how much they need your services again, evoking memories of how they felt the last time their home was cleaned by you.
Keeping your customers updated with your arrival time helps establish trust between your cleaning service business and the customer. It shows that you respect their time and, therefore, value them as a client. For a simple solution, you can use a dispatch app or cleaning business software to let your clients know when your technicians are on their way.
Put stickers, flyers, and more cleaning business marketing material in public places so that people become more familiar with your cleaning company. When they need your services, they’ll call you instead of your competition.
Make sure that your brand identity is consistent and identifiable, whether that be through cleaning company marketing materials, a slogan, or even in your cleaning equipment.
It is easy to forget that you have to continue marketing to customers you already have. Maintaining customer relationships is similar to any other relationship; you have to continue to woo them. This ongoing “tending to the garden” will ensure customer retention and referrals for your cleaning business and set you apart from other cleaning companies.
Leave a Remember-Me.
Being present in the cleaning work you do even after you do the job is the key to continued business. This tactic worked in the 1800’s when women would spray letters to their loved ones with their perfume, and you bet your last dollar it works in your cleaning business as well. The key is to make your cleaning business more visible than the competition.
Need some ideas for effective remember-me’s?
If your client is out of the house or building while your team is cleaning it, leave a business card.
Setting a folded placeholder on the counter that states “Cleaned by” with your cleaning business name is a good way to remind your clients who did the work when they arrive to their clean home or business.
Leave a sweet treat to associate your cleaning business with a nice little sugar rush!
A fridge magnet is a good way for your clients to always have your information available.
What’s your trademark?
Your cleaning company brand visibility has to meet halfway with your brand identity. Getting noticed won’t do anything for you if you’re not also remembered. Having an identifiable uniform or vehicle is a good way to establish yourself as a dominant player against your cleaning service competition.
Closing the deal is an essential part of establishing your cleaning business-customer relationship. Cleaning companies often forget that it is important to continue “closing” even after you have attained the customer. This can be done simply and effectively by following up after each job.
After you’ve finished a cleaning job, send your client a follow-up email! It is a pleasant way to ask for feedback and encourage scheduling a recurring visit. A follow-up lets your customers know that you care and value their continued service.
Little things can contribute to your cleaning business standing out from competition and becoming a reliable asset in your customers’ lives. By standing out before, during, and after the job, your cleaning service business will be the clear choice for new and recurring customers.